The Fascinating Thing About Punctuation Is …
I get questions all the time about the ‘right’ way to use punctuation, as if there are universal, inherent, absolute and naturally correct ways to use punctuation, as if punctuation has ‘laws’ in the same way that physics has ‘laws.’ It does not.
A Lesson on the Physicality of Editing
On why you have to ‘do editing’ to become a better editor.
Start Your Next Story with the “I am here” Pattern
Use this technique to get a draft story going.
Why Writers and Marketers Don’t Agree on the Nature of Good Storytelling
Brand storytellers could do better if they focused customer needs.