I am constantly surprised by professionals who are tentative about editing someone else’s work, particularly when it’s their job to make the communication as effective as possible.
Maybe you never knew this, or maybe you learned it a long time ago and forgot: Good writers are good at varying the lengths of their sentences.
Sometimes writers overthink story beginnings, when the more important thing to do is start writing (because you can always revise). The following sentence pattern is an easy way to start any story and get you writing. “I am ______place where you are________.” I use...
Do you know what storytelling is?
We practiced writing with detail at this Meetup.
The purpose of this recent meetup was to hone our interviewing skills, so that we could generate raw material for stories, articles, blogs, etc., by talking to other people. We started right away with a writing exercise. Everyone was paired up with another group...
Our meetup group had its first writing workshop last night.
Join me at the 2016 ASBPE conference in St. Petersburg, Fla. in July. I'm giving the presentation "How to make source cultivation a habit." If you're a journalist or B2B publication editor, this is a great conference to attend.
If you publish a story on your blog, and nobody reads it, what do you do?
I found myself eavesdropping at a cafe. Two coworkers from a nearby marketing communications firm came in for coffee and sat on the couches near me. One was an account director, the other a copywriter. They talked about content for a client’s social media campaign....