Copywriting for Websites, Marketing Collateral and More
I write fresh, clean copy for any medium. I tend to favor a plain-English style of copy in business documents. I’m also skilled at manipulating tone and imagery to evoke strong brand voice.
Web Copy: American Bus Association
This was a challenging project that required me to write, rewrite or revise copy for hundreds of website pages. The association was launching its new website. Existing copy didn’t always meet the requirements of the new page formats, so I rewrote headlines, body copy and calls-to-action.
Web Copy: Keppler Speakers
Keppler contracted me to rewrite the biographies for about 100 of their speakers as part of an overall website design. The old biographies focused on facts about the speakers. The new versions are more audience-oriented and describe what kind of experience a client can expect from each speaker.