Writing + Commentaries | Methodical Writing

Why Writers and Marketers Don’t Agree on the Nature of Good Storytelling

by Andy | Jan 28, 2020 | Writing + Commentaries

Brand storytellers could do better if they focused customer needs.

One Billion or 1B? You’re Asking the Wrong Question

by Andy | Jan 28, 2020 | Writing + Commentaries

Make sure your writers see the forest from the trees.

There’s More to Thought Leadership Than Aphorism

by Andy | Jan 28, 2020 | Writing + Commentaries

Aphorisms are short statements, usually in the form of observations or instructions, that express a general truth. The best aphorisms are effective attention-getters, and they’re easy to memorize. Two of my favorite examples are “Measure twice, cut once” and “Make do,...