Make Sure Your Copywriter Sees the Forest for the Trees

Make Sure Your Copywriter Sees the Forest for the Trees

I found myself eavesdropping at a cafe. Two coworkers from a nearby marketing communications firm came in for coffee and sat on the couches near me. One was an account director, the other a copywriter. They talked about content for a client’s social media campaign....

The Time Is Now

for Amber and Aaron If ever there was a time to put aside your uniforms and flags, it is now. If ever there was a time to put down your pens and ploughs, it is now. Now is the time to draw the curtains, lock your doors and leave your homes behind. Now is the time to...
Storytelling

Storytelling

Stories educate and entertain. They make facts interesting. They model behavior. They appreciate the minds of others. They reinforce or challenge beliefs. They appeal to hearts and minds.