Storytelling is something marketers are talking a lot about. Here are some thoughts of mine after attending the 2015 AMA Nonprofit Marketing Conference.
Following a policy briefing, associations should publish what attendees learned.
I wrote this story on augmented reality for Print Solutions magazine.
This was a fun story to write, but not an easy one. I was tasked with getting stories from customer service reps in the printing industry.
Operation Educate the Educators is a set of proposals from George Mason University researchers to support military-connected children and their families.
A panel of high-level marketing executives praised technology, reinforced the power of brand, and cautioned about the limits of data.