See You at the ASBPE Conference

Join me at the 2016 ASBPE conference in St. Petersburg, Fla. in July. I’m giving the presentation “How to make source cultivation a habit.” If you’re a journalist or B2B publication editor, this is a great conference to attend....
Make Sure Your Copywriter Sees the Forest for the Trees

Make Sure Your Copywriter Sees the Forest for the Trees

I found myself eavesdropping at a cafe. Two coworkers from a nearby marketing communications firm came in for coffee and sat on the couches near me. One was an account director, the other a copywriter. They talked about content for a client’s social media campaign....