Welcome to the Methodical Writing Blog

See You at the ASBPE Conference

Join me at the 2016 ASBPE conference in St. Petersburg, Fla. in July. I'm giving the presentation "How to make source cultivation a habit." If you're a journalist or B2B publication editor, this is a great conference to attend.  

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Make Sure Your Copywriter Sees the Forest for the Trees

I found myself eavesdropping at a cafe. Two coworkers from a nearby marketing communications firm came in for coffee and sat on the couches near me. One was an account director, the other a copywriter. They talked about content for a client’s social media campaign....

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