If you go to my Twitter account right now, there’s a good chance I haven’t posted in awhile (@mthdclwriting). But a year ago, I posted multiple times a day. It’s the same with most of my social media accounts. I’m a “dabbler,” meaning I’ve opened an account on almost every platform, tried it for awhile, then gave it up for a new one. What’s the point of that?

Mostly, it’s a part of my professional development. I like to mess around with what’s new and see how it differs from other platforms.

Sometimes I like to open a couple different accounts on the same platform but with different purposes.

For instance, I have a Twitter account for Methodical Writing, but I also have one devoted entirely to craft beer. (Turns out that the craft beer account got a lot more followers…).

One thing I’ve learned from working with social media is that there’s no quick path to followers. If you’re an organization with lots of customers or members, that’s great. You didn’t get them overnight. It’s the same if you’re starting from scratch with social media. You have to work quite awhile to turn social platforms into powerful channels, especially if you’re new to them.

Another lesson I’ve learned is that social platforms are distribution channels. They’re vessels for communication. You still have to decide what and when to communicate.

In other words, the writing doesn’t write itself. One reason I’m so scattered on social media is simply lack of time. I can’t write enough content for all my social accounts and still have time to eat, sleep and serve my clients.

That’s the third lesson. Make social media work for you. If it made more sense for me to pick one platform and stick to it, I would. But it makes more sense for me to dabble. Figure out what the right relationship is for you, and don’t worry about doing it “wrong.”

A great thing about social platforms is there’s very little investment. It’s worth experimenting to find the right fit. And if it’s not, drop it. MW