What’s In It For Me?
Copywriting Technique & Practice

3 hours
15 attendee limit

Want to become a better copywriter? This workshop is for you.

What’s in it for Me? Copywriting Technique and Practice takes you beyond rules and formulas. Instead, we put principles into practice. As we explore different advertising and landing-page formats, you’ll leave more prepared to inform, persuade, motivate, convince and convert.

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Before the Workshop

Pre-workshop interview (optional)
The instructor reaches out for a brief phone call to discuss your writing challenges. The feedback is used to tailor in-class writing exercises as much as possible.

During the Workshop
(times are approximate)

15 minutes
Group Introductions/Writing Warm-up

50 minutes
Focus on product and service descriptions

50 minutes
Focus on headlines and calls-to-action

50 minutes 
Focus on forms, language and tone.

15 minutes
Reflection and Next Steps

After the Workshop

Four-week Follow-Up
To reinforce the workshop lessons, you’ll receive an email per week with additional lessons, suggestions and writing exercises.

Event Cancellation by Methodical Writing

  • Methodical Writing reserves the right to cancel a workshop due to low enrollment or other circumstances which would make the event nonviable.
  • If Methodical Writing cancels an event, registrants will be given a full refund.

Registration Cancellation by Attendee

  • The deadline to request a refund for your registration is 10 days before the workshop.
  • Cancellations received after the stated deadline will not be eligible for a refund. No-shows attendees will not eligible for a refund.
  • Refunds will be credited back to the original credit card used for payment.
  • Substitutions for your registration are permitted up to one day before the workshop date.

How to Request a Refund

The above policies apply to all Methodical Writing Workshops unless otherwise noted in corresponding event materials. Please read all individual event information thoroughly.